Skip to content

Press Kit

About goodbag & goodcup

Climate change and plastic pollution are some of the biggest challenges of our time. Every year over 1 trillion plastic bags are used for an average of 20 minutes. We were thinking about what we can do to get more people to reuse their bag and came up with goodbag.

goodbag is a smart reusable shopping bag that makes it fun and rewarding for people to reuse their bag and allows them to track their own positive impact on the environment in real-time. The bag itself is smart and has a small NFC (near-field-communication) chip integrated in the goodbag logo. Every time customers reuse their goodbag in one of over 10 million shops worldwide or buy sustainable products they collect points – we call them Seeds. Every Seed has a monetary value that lets users support environmental projects around the globe with a simple click in our app. They can currently choose to plant trees, clean beaches or collect plastic waste out of the ocean.

goodcup is a smart reusable coffee cup that prevents the use of single-use cups. Just like goodbag, each goodcup contains an NFC chip underneath the orange logo. Every time customers refill their cups at a coffee shop or a bakery they can scan the cup with the app to collect additional Seeds and donate them to their favourite projects.

Making the world better with goodbag and goodcup is as simple as that.

goodbag & goodcup in Media

  1. Novidades da semana: O regresso dos Goodbags

    Distribuição Hoje

  2. Goodbag está de volta às lojas Continente

    Dinheiro Vivo

  3. Dank Tasche Plastik aus Meer fischen

    Reussbote

  4. Denner und bgood verlängern Projekt goodbag

    PACKaktuel

  5. Shopping for the planet

    European Investment Bank

  6. Shop smarter with a goodbag

    Innovators Magazine

  7. goodbag: Stofftaschen-Startup bekommt Investment

    Trending Topics

  8. Startups por um planeta melhor

    SAPO

  9. Interview with Todor Lazov from goodbag

    Maze X

  10. goodbag: Diese Tasche pflanzt Bäume

    Redbull Innovator

  11. goodbag CEO Christoph Hantschk im Live Interview

    der brutkasten

  12. goodbag bei HEUTE MITTAG

    ORF

Press Releases

After pilot exceeded expectations: goodbag and Swiss retailer Denner expand collaboration to fight plastic pollution. — Zurich / Vienna, 7th of October 2020

goodbag - that is the name of the smart reusable shopping bag from the Austrian start-up bgood. With goodbag customers can now shop in over 800 stores of the Swiss Retailer Denner. The twist: for every purchase with the goodbag Denner donates to the NGO One Earth - One Ocean the cost equivalent to collect one plastic bag out of the ocean.

To press release

Start-up goodbag launches in 800 supermarkets with retail chain Denner in Switzerland — Zurich / Vienna, 11th of March 2020

goodbag - that is the name of the smart reusable shopping bag from the Austrian start-up bgood. With goodbag customers can now shop in over 800 stores of the Swiss Retailer Denner. The twist: for every purchase with the goodbag Denner donates to the NGO One Earth - One Ocean the cost equivalent to collect one plastic bag out of the ocean.

To press release

Smart reusable shopping bag rewards eco-consciousness via app — Vienna, 5th August 2019

goodbag — that's the name of a smart reusable shopping bag created by the Austrian start-up bgood. The bag can be scanned contactless with a smartphone in participating stores and rewards shoppers for reusing it. With the recently published goodbag app, users can plant trees with every purchase, collect plastic waste from the ocean or receive exclusive discounts — all by shopping in participating stores.

To press release

Newsletters

  1. Update the app to start donating your Seeds! 🌱

  2. Happy Holidays 🎄

  3. goodbag goes Switzerland... again! 🇨🇭

  4. One tap – better world. 🌍

  5. 100,000 plastic bags removed from the ocean 🌊

  6. Bom Dia - goodbag goes Portugal 🌍

  7. 📣 Help us spread the word and become an ambassador

  8. 🕹️ Game on: Collect Seeds and compete in the rankings

Want to know more?

Check out our Support page where most of your questions can be answered!

Shopping cart

100 Seeds included with every product!

Your cart is empty.

Did you know that every goodbag comes with 100 Seeds?