Impact Report Overview 2025: Seeds and Donations
With this summary, we want to provide a transparent reporting about the impact and donations that where created by our users and made possible by our sponsors.
We transfer all donations generated by our users and partners. Which timeframe the donations happen depend on the project and the contract with our partners.
With the support of One Earth One Ocean and CleanHub, the collection of plastic waste in various ongoing projects worldwide is funded.
Our partners for tree planting are WeForest, Eden Forestation, RIMI ir Lietuvos gamtos fondas, Pasaules Dabas fondu, and Eesti Ökokogukondade Ühendusega, with projects in regions particularly affected by deforestation and wildfires.
6,146,850 Seeds donated
5,033,350 Seeds donated to planting trees
1,113,500 Seeds donated to collecting plastic
Project and donation overview
Every donation in Switzerland was sponsored by Denner.
Every donation in the Baltic region was sponsored by Rimi.
Payment Accountability for 2025
On the following table, you can find an overview of all payments made to our partner NGOs for the reported year.
| Date | Organization | Amount |
|---|---|---|
| December 1, 2019 | WeForest | €14,000.00 |
| June 18, 2025 | Cleanhub | €14.00 |
| July 24, 2025 | Cleanhub | €25.00 |
| August 13, 2025 | Cleanhub | €29.00 |
| September 17, 2025 | Cleanhub | €35.00 |
| October 16, 2025 | Cleanhub | €56.00 |
| December 12, 2025 | Cleanhub | €150.00 |
* Note: Some transactions cover payments for multiple years and are therefore also listed in other yearly reports.
** Note: The project with Eden Forestation completed in February 2026. We covered the remaining costs for this with the last payment in 2026.
Cumulative Amounts 2016 - 2025
On the following table, you can find an overview of the cumulative amounts of committed amounts and covered amounts of donations (= donations that we promised to cover for our users) made to our partner NGOs from 2016 until the reported year.
| Organization | Committed Amount | Covered Amount for |
|---|---|---|
| WeForest | €10,501.40 | €14,560.00 |
| One Earth One Ocean | €4,479.30 | €2,735.05 |
| Eden Forestation | $6,186.75 | $3,817.35 |
| Gone West | €796.00 | €272.00 |
| RIMI ir Lietuvos gamtos fondas | €2,055.00 | Directly sponsored by RIMI |
| Pasaules Dabas fondu | €6,555.00 | Directly sponsored by RIMI |
| Eesti Ökokogukondade Ühendusega | €1,605.00 | Directly sponsored by RIMI |
| CleanHub | €433.00 | €309.00 |
* Note: If the expected amount is higher than the covered amount, this means that we have not yet covered all the committed amounts and will update this report as soon as we do.
Additional Sponsorships in 2025
In addition to the payments through the app, some sponsors also made additional donations to our partner NGOs:
| Sponsor | Amount | Organization | |
|---|---|---|---|
| Denner | €25,000.00 | One Earth One Ocean | 25,000 kg |
goodbag, goodcup and the Sustainable
Development Goals
What are SDGs?
goodbag and goodcup fulfil 5 of the SDGs:
There needs to be a future in which cities provide opportunities for all, with access to basic services, energy, housing, transportation and more.
Sustainable consumption and production is about promoting resource and energy efficiency, sustainable infrastructure, and providing access to basic services, green and decent jobs and a better quality of life for all.
Climate change is a global challenge that affects everyone, everywhere.
Careful management of this essential global resource is a key feature of a sustainable future.
Sustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss.
How does tree planting and ocean cleanup work?
When we collaborate with NGOs, they provide us with an estimate of the average cost of planting a tree or collecting a plastic bag. This monetary value is converted into Seeds. In the app, the donation amount for the NGO increases accordingly when users choose to support a project. In rare cases, fewer Seeds are needed in the app than the actual donation cost to make "more expensive" tree planting projects accessible at a manageable Seed amount within the app.
Why is this overview always published with a slight delay?
It takes some time to collect all the necessary data. For transparency and accuracy, the yearly report is provided during Q1 of the next year.
Why are there sometimes significant differences in the donation amounts across the different timespans?
External factors, such as marketing campaigns or product launches can create temporary spikes in the generated donations. We are committed to continuously growing both donations and our user base.
What happens if a user deletes their profile?
Even if a user deletes their profile, the trees are still planted, and the projects they supported continue as planned. The donations are anonymized according to GDPR. (You can find this information on the profile deletion screen in the app as well.)
Additional Transparency Details
Selection of Reforestation NGOs: Our tree planting projects primarily focus on areas severely affected by deforestation and wildfires, such as Tanzania and Zambia.